Kickstarter Essential Crash Course

Learn how to market your Kickstarter from a year out, all the way through to your ecommerce ad campaign in this 11 hour course from the Crowdfunding Nerds!
Product image for Kickstarter Essential Crash Course
one-time purchase
Flexible payment options available at checkout

What You Will Learn Inside This 11-Hour Course:


  • The Pre-Launch Strategy & "Virtuous Cycle" Stop guessing and start building. Learn how to create a high-converting landing page, capture high-quality email leads, and send monthly updates that turn casual onlookers into raving fans before you ever hit the launch button.
  • Organic & Paid Advertising Mastery Discover the "farming vs. hunting" approach to organic marketing. Then, understand the importance of running Meta (Facebook/Instagram) ads on a budget. We’ll highlight the impact of lead generation, optimizing your CPM (Cost Per 1,000 Impressions), and avoiding the "AI nonsense" that drains your budget.
  • The "Gut Check" & Page Hygiene Learn how to build trust with your backers. We cover crucial page elements like mobile-optimized images, playthrough videos, rulebooks, and how to avoid red flags like low-effort AI art, "plastic bloat," or a missing crowdfunding history.
  • Launch Day Execution & The "Google Doc" Strategy Never launch blindly. Get our launch day checklist, contingency plans, and daily thematic engagement strategies to maintain momentum. Learn how to communicate effectively, handle trolls professionally, and leverage your existing community.
  • Post-Campaign, Late Pledges, & E-Commerce Your campaign ending isn't the finish line. Learn how to transition smoothly into late pledges and build a long-term e-commerce strategy using the scientific method of marketing.


Learn From The Best In The Industry

The Crowdfunding Nerds are a dedicated tabletop marketing agency. We don't just teach this stuff; we live it. Our team actively develops and markets our own tabletop games, and we’ve helped publishers launch over 300 successful projects. We've had the privilege of working with some of the largest brands in the world, including Star Trek, Fallout, Avatar: The Last Airbender, and Cyberpunk.

Don't just take our word for it:

Crowdfunding Nerds has been an amazing partner—dedicated, thoughtful, clever, and always willing to challenge our expectations and assumptions. I’m thrilled to be working with them! - Mark Diaz Truman, Co-Owner & CEO, Magpie Games
Crowdfunding Nerds has helped Modiphius with paid digital marketing since March 2021. Their marketing strategies are only matched by their diligence. Along with developing high-quality creatives and copy, they constantly assess the impact of each ad, tweaking and improving every step of the way. Crowdfunding Nerds have undoubtedly contributed to our success and we cannot recommend them enough. -Shareef Dahroug, Marketing Manager, Modiphius Entertainment
Crowdfunding Nerds played an integral role in Galactic Cruise's success when we launched it. Without the Crowdfunding Nerds team, we wouldn't have had a fraction of the outcome that we did! - Edward T.K. Kinson Key Games

Take Control of Your Campaign

If you don't have the budget for our flat-fee agency management, this Kickstarter Essential Crash Course is your ultimate DIY alternative.

Start building your engaged crowd today!

Course content

4 sections | 12 lessons